Fitness that thinks ahead.
Add years to your life. Add life to your years.
Step inside the science of cognitive reserve — and see how
Reserve Fitness + Cognition
is redefining what it means to train for life. This is fitness that fortifies the brain, helping you stay sharper, stay connected to those you love, and look terrific.
For longer.
Build Your cognitive Reserve.
Redefine Your Future.
Your mind is your most meaningful muscle — the keeper of memories, laughter, and love. But just like your body, it needs to be strengthened and protected. cognitive reserve is your brain’s insurance against decline, even as life and time evolve.
At Reserve Fitness + Cognition, we train more than the body — we train the brain. Every movement, every breath, every beat builds the resilience that research shows can help prevent dementia and preserve precious years with the people who matter most.
Because health isn’t just about living longer — it’s about staying present, powerful, and connected for all the moments that make life worth remembering.
Reserve Your Spot.
reclaim Your Future.
Claim your place in a movement designed to enhance cognitive resilience, delay decline, and give you more moments with the people you love.
build your reserve. today.
Start building the strength—physical and cognitive—that keeps you connected to the moments and people that matter most.
$39/month
meet your coach.
Kyle Brunen, M.S.
Kyle Brunen, M.S., brings a unique blend of elite athletic experience and public health expertise. A former high-level athlete and a New York Yankees draft pick, Kyle transitioned from sport to studying how lifestyle and movement impact the brain.
After 25-year career in and adjacent to public health, he realized a hard truth: despite all his work, he hadn’t prevented a single case of dementia. Early diagnosis programs were always too late,
So, he quit.
With multiple degrees in exercise science, a nearly completed doctorate degree in public health, and years of research on the body-brain connection, Kyle now helps clients harness exercise — the most powerful tool for protecting cognition.
Having watched dementia affect his father and now, slowly, his mother, he combines professional insight with personal understanding. Kyle guides clients in taking control of their brain health and their future - before it declines - at Reserve Fitness + Cognition.
Shop The Presale.
RESERVE FITNESS + COGNITION OFFICIAL GEAR